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Many small business owners are not aware of the importance of conducting a competitive analysis of the competition. Others are aware it is a useful tool in determining your company’s strengths and weaknesses. It is a very important goal and marketing strategy tool. There are dozens, even hundreds of companies offering a similar product or service… Continue Reading
Summer 2018 brought big marketing results for Nanette Thelemaque of InEssence Virtual Assistance. During this “Let’s Talk About It” chat, she shares details about the deep-dive she took into her business, evaluating its focus, what needed to be changed, and implementing those changes to its operation and her marketing strategies. Continue Reading
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