Should You Be Doing Social Media Marketing?

Social Media Marketing? If you own a business and are not involved with social media marketing, you are missing out on many opportunities. Sites like Facebook, Instagram, and Twitter are where the world is hanging out. That includes your customers! One basic marketing principle that will never change is you need to be where your market is. If they’re on the social sites and you’re not, then they’re not seeing your message. There are several benefits to doing social media marketing: branding, building credibility and supporting existing customers while reaching new prospects. Let’s discuss those three major benefits in more depth as they are so crucial to your business.

How social media marketing helps to brand

Social media marketing can do wonders for your branding. Branding means getting people to recognize the name of your company, having a good idea of what it is you offer and knowing something about you. The multitudes of social media sites out there are perfect for getting the word out. Not only can you interact through text with the other people on the site, but you can post photos and videos, too. A picture really is worth a thousand words, right? An example of how I use social media marketing strategies is found on my Facebook page.

Credibility increases with social media marketing

Credibility is another benefit for a business doing social media marketing. Part of that credibility comes automatically as you build your brand and name recognition. There are many people who will assume you are credible just because they have heard of you. Another part of credibility is built on how social media is used. If you’re active and interacting directly with customers and prospects, and offering them helpful information, you will gain credibility. One more way is “borrowed credibility”. This comes from having followers or friends that have a lot of friends that have a lot of credibility. A bit of that naturally rubs off on you.

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Improved Customer Support can be provided via social media marketing

When it comes to customer support, social media enables you to counter any negative feedback or publicity right away. With the ease of spreading anything online, one complaint can spread like wildfire. If you’re on top of it, however, you can easily respond right away and rectify the situation. You can also tell your side of the story if the complaint is unfounded. Another thing that is easily done with social media marketing is to be able to poll or survey your customers and/or prospects. Find out exactly what your current customers thing or ask prospects exactly what they need.

Conclusion

This is just the tip of the iceberg when it comes to the massive benefits of social media marketing. In short, yes, you should be doing social media marketing! You can bet your competitors probably are and if you need help in developing your strategy or implementing your plan, let’s schedule a time to chat about your needs.