How to Attract Clients that Love You

Are you attracting clients that love you and keep coming back?

No?

Why not?

You’ve created strategies that showcase reasons to choose and love you. But, are they enough? Will they want to continue working with you next month, next year, or for many years to come?

Download Attract Clients Infographic

Below are 9 easy-to-follow strategies coaches, virtual assistants, realtors, and other professionals use for attracting more clients that want to work with you on a continuous basis.

Know Your Target Market

Be crystal clear about your target market.

To attract clients that love you, you must first know who your ideal customers are and what they need. With this information, you can get as specific as possible about your market. You ask, why would prospects choose you over your competitors? It’s because you’ve researched and identified their important demographic and psychographic information.

Demographic factors include age, sex, income and other statistical data. Psychographics delve into customer attitudes, values, lifestyles and their opinions. This data offers a deeper look into what makes your target market tick. It helps with understanding ideal customer needs, so you can solve their problems.

Resource: Use this Ideal Customer Avatar to learn more about your ideal customer.

 Stand out from the crowd

It doesn’t matter who you work with, they all look for that “something special” that sets you apart and make you stand out. So ask yourself, what makes you unique? Put this knowledge and abilities in the forefront of your marketing and promotion activities.

If you portray yourself as an “average” business, you haven’t set yourself apart from others. Show how you are unique. Force potential customers to pick you instead of your competitors.

Don’t try to be everything to everybody

Get very specific about the kind of product or service you want to provide and market. Why? Because entrepreneurs have different likes and needs. The more you drill down or “niche” your offerings, the easier those looking for what you offer can find you. Remember, your appeal to your ideal customer must be very specific. To attract and keep your ideal customer, always pinpoint target marketing and positioning.

Ask yourself, are you the specialist they are looking for? Yes, if you use targeted marketing and positioning to attract your ideal client.

Attract clients by becoming the expert

A way to become more recognizable in your chosen target industry is becoming “the expert”. Customers buy from people they like, know, trust, and are knowledgeable and have a good reputation. Below are some activities you can conduct that help you reach “expert” status.

• Become an advocate and educator for your customers.
• Become a member of the leading associations and organizations related to your industry.
• Allow others associated with your industry to interview you.
• Distribute press releases regularly – online and off.
• Blog with authority by making your blog a hub of go-to information.
• Start a podcast on your area of expertise.

Build that list

Show love for your target industry by offering a special item on your website. This lead magnet or tripwire offer can serve several purposes. For instance, showcasing your expertise by creating a cheatsheet or ebook. Or, offer access to a problem solver’s webinar or training. A third method is to write spotlight stores or conduct interviews with list subscribers and their product or services.

Social networking as a relationship builder

Social networking plays an important role in an entrepreneur’s strategic plan. Customers with the same interests or hobbies form networks on social media platforms. As a result, these platforms are ideal forums for connecting with prospects. They are also a place for fostering deeper connections, relationship building and generating goodwill.

Several popular social media sites are Facebook.com, LinkedIn.com, Twitter.com, Youtube.com, Pinterest.com, Instagram and SlideShare.net. These channels offer opportunities for posting work updates, collecting customer insights, growing stronger and deeper connections and obtaining feedback.

• Twitter – reaches out to a lot of people with “quick” updates, breaking news, and provides a way to collect instant feedback from your audience. It’s for the business that has things to say frequently and prefers to reach people directly.
• Facebook – is about a long-term commitment and building relationships. It lets members of targeted, relevant groups share interesting content and informational posts. Participating on Facebook’s platform lets you portray your business in a “friendly” manner. Participants provide up-close and personal interaction through dialogue with your customer base.
• LinkedIn – offers a Rolodex of service providers showcasing their expertise, asking and answering questions and discussing interests in a transparent manner. It’s a great place to post links to articles or blogs, so people can read more about who you are and what you do.
• Pinterest – is ideal for businesses to visually promote and highlight your products/services through images, video and inspiration boards. Visitors can comment, “pin” the media, and visit your board and business profile.
• YouTube – popular video platform for featuring your product or service. Used for exhibiting your expertise via sharing “how to” video demonstrations.
• Instagram – creative way to capture, edit & share photos, videos & messages with friends & family from your smartphone.
• Slideshare –  is a platform for sharing Powerpoint, PDF, Keynote or OpenDocument presentations.

Get referrals by sharing the love

Some of the best new client referrals come from satisfied customers. Why, because they love what you offer. Happy customers are almost certain to have friends who share the same interests. They will eagerly share your story about how well you treat them.

Client loyalty programs are another way to share your love with clients. Provide rewards via discounts, referral fees, or a free gift. Remember, a happy client is often the best source of new clients.

Make them feel special

One of the easiest and best ways to show your clients love is to make them feel special. Show that you appreciate their business. One method is to set up private sales on hot items or services. Another is to send appreciation or thank you notes. Recognize “special days” and events in their lives.

It’s all about perception and them feeling that you care and will go a step or two beyond the norm.

Overdeliver

Bottom line, if you go above and beyond expectations, your clients will love you for it.

Why?

Because you’re doing much more than many others in your field. You’re making that extra effort to stand out while working to improve your clients’ results.

By building trust you increase your standing within the social media community.

The end result, attracting clients that love you.

Call to Action

Don’t forget, grab your Ideal Customer Avatar to develop a detailed ideal customer profile.